Bachelors boom in Russia caused Russian brides boom.
According to statistics, Russia today is home to over 20 million single men. And the
experts predict a rise of the number. What is the reason of bachelor boom? First, the
changed attitude to the unmarried men. Compared to the Soviet period, single men are
given more opportunities to build a career.
The second reason the psychologists called is an unwillingness to take responsibility in
difficult financial circumstances. This reason is actually relevant to Russia, where
average salaries are quite low. A large number of people begin married life when they
feel able to provide for his family. The person remains a bachelor until he reaches a
certain social status. As a result, many young bachelors are the capable men of up to
The third reason echoes the previous one. It is the impossibility to start a life together
in your own apartment. As one of the main causes of divorce, both men and women for
many years refer to the living with parents or other family members.
There are other reasons there but it should most cautiously treat to the situation that
exists in the public consciousness through the media's propaganda.
The image of the confirmed bachelor was often celebrated in art, starting with Don Juan
and ending with James Bond. With the influence of the West the bachelors clubs have
appeared in Russia. Here the single men are told about their status, are taught to be
proud of it and how the bachelors should have a rest and to work. Men's magazines
have strongly taken a position that a real man should have a few girls in the month,
while none of them could stay for over a week.
Media is strenuously trying to create an image of the perfect bachelor - he earns well,
not wasting himself on the little things, does not deny anything, striving to make his
lives more comfortable. This audience is the best target for advertising in any format.
The business in different areas enjoys it. They sell the bachelors "dwarf" vegetables,
cars for singles, perfume and other goods.
Money rules the consciousness.
Of course, the marketing could not miss
the current trend to bachelor life. It
found a way to reap the profits. For
example, the Europeans have made a
portrait of the most promising consumer
of goods - a bachelor. This is a single
man 35-49 years old. The researchers
have found that he spends on food,
beverages, personal hygiene items and
other goods to 2 times more than his
married peers, which are forced to make
savings to educate children and other
As a result, in the West, and then in
Russia, there were commercials targeted
at single men. Suffice it to recall the advertisements of beer, which states that a "real
man" should give his free time to friends and a wonderful glass of beer. It is continued
with clips on juices, cars, perfumes and other products aimed at men. In general, the
bachelors are now recognized as quite a promising target audience, that led to the
active promotion of the solitary lifestyle.
This situation does not suit Russian women. They do want to have families. That's why
women are looking for marriage minded men around the world.
Also read: Five Myths About Bachelor's Life.
Vice-President of Russian Association of sexologists, the therapist and psychiatrist
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My "track record" of a bachelor life as a mature man is over two decades. My
personal experience for me is a credibility, so I can not share the views of journalists
who write about the advantages of bachelor life, praising this life-style in all ways.
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